How Does a Superman, a Professional and a Genuine Hero Select a Gift? Keep Reading
Giftbaskets are soooo last year! Or is it last decade? My fervent hope is that you’ll eventually come to the conclusion that both statements are wrong. You see, I make my living by selling gift baskets (among other food gifts). Granted, it may be less significant that solving the global warming problem or removing a pesky mouse from under your kitchen cabinet, but it’s an honest way to pay for the roof over my family’s head.
I can read your mind: “All of his gift problems are solved; he just gives the same boring baskets year after year to everyone.” How dare you think about me in that way! I actually have the same problems you have in deciding what gift is best for everyone on my list.
I don’t give only baskets of joy to my loved ones. Even if I did just give gift baskets to everyone, my choice would be only marginally easier than yours. At my store, we offer scores of fruit baskets, gourmet meals, wine gift baskets and far more than that, even. (I know what you’re thinking right now, “Please, oh please, just tell me where this wonderful paradise is located so that I can go there to buy your most expensive offerings for everyone on my gift list!” Please be patient.)
Before you bribe me (or threaten me) to share my store location with you, I want to tell you about my own decision making approach.
First, I decide on an appropriate category of gift. If Uncle Milton has his drinking problem under control for the first time in ten years, then the wine gift baskets are out of the running. Instead, I’ll opt for a fruit basket with something seasonal. After years of ignoring the nutritional value of what he consumed, he could use a few extra servings of fruit in solid form.
Dear, dear Aunt Mildred is a great wine talker. I don’t think she truly enjoys sipping her wine, but she loves to try to impress everyone with what she knows about it. She thrills to have a new member of her audience so that she can explain what makes a good vintage year, the varieties of grapes that are used in her favorite blends and, especially, how much she paid for each bottle (as well as how much she paid for the carpeting you just ruined by spilling your glass). I’ll give her one of my better wine gift baskets, but I refuse to give her the best stuff. Sure, I get it wholesale, but I still have to pay for it!
My nephew, Alfred, recently married his long time girlfriend. Frankly, it’s about time. It took him eight years to decide that she was worth parting with enough money to pay for a diamond and another five when he found out that it is customary to pay the minister who performs the ceremony. Alfred always loves to receive cash as a gift. Well, he’s not getting that from me. Instead, they’re getting a gourmet meal from me. Actually two, of course. My thinking is that this is the only way to get his bride out of the kitchen. Alfred would never pay for a restaurant meal, so, in a sense, I’m sending the restaurant to them. (They honeymooned by visiting me!)
My second step, after choosing a category is to select a price range that I’m willing to spend on these people. Then my wife makes me double that amount.
My grandson is getting the latest video game system. Let’s face it; he is truly special.
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Tags: food gift, fruit basket, gift basket, gift idea, gourmet meal, wine gift basket
